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The logistics role for Brazilian exportation of cut flower.


The objective of this paper is to understand the role of the components of cut-flower exportation chain and the main logistical processes involved. It was verified that a high integration among agents is required in the flower sector so that Brazilian exportations become feasible in the long run. The improvement of each phase of the exportation requires a continuous inspection of perishable product by means of the logistic process optimization throughout the chain. However, in order to make these products more competitive in the external market, the necessary alterations leading to the compliance with international quality standards and post-harvest cares depend on a hard process. Thus, cultural and technological changes are called for to guarantee the acceptance of the Brazilian product in foreign countries and, consequently, its valorization in the domestic market.

ISSN: 2447-536X

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