Brazilian consumption of flowers and ornamental plants: habits, practices and trends

Antonio Helio Junqueira, Marcia Peetz

Abstract


The Brazilian consumption of flowers and ornamental plants reproduces the main typical conditions of developing countries, which it shares with other nations of Latin America, Asia and Africa. These include low per capita consumption rates, the centralization of purchases in a few traditional items, and the concentration of demand on dates and special occasions of the national calendar of celebrations. However, in recent decades, strong growth rates have been observed for this sector, signaling a potent and promising market for producers, wholesalers, retailers, floral designers, landscapists and other professionals working in the floral segment. This article analyzes original quantitative research data applied throughout Brazil, from 2014 to 2016, by the market intelligence firm Hórtica Consultoria and by the Union of the Retail Trade of Flowers and Ornamental Plants of the State of São Paulo (Sindiflores), revealing preferences, habits, practices and tendencies for the consumption of flowers and ornamental plants in Brazil.

Keywords


Consumption, Flowers and Ornamental Plants, Brazilian Retail Market.

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DOI: https://doi.org/10.14295/oh.v23i2.1070

ISSN: 2447-536X

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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